The Call tracking report measures the top of your funnel — calls in, calls missed, and how many became booked jobs.
Where to find it
Reports → Team & jobs → Call tracking.
What it shows
Over your date range:
| Metric | What it shows |
|---|---|
| Inbound calls | Total received. |
| Answered | Calls that connected (AI-answered + human-answered). |
| Missed | Rang through but no one picked up; no AI. |
| Booked | Calls that turned into a job (via the Convert call to job action). |
| Booking conversion rate | Booked / Inbound. |
For accounts with the AI Receptionist:
| Metric | What it shows |
|---|---|
| AI-answered and human-answered split | Who answered each call. |
| Spam-filtered | Separated out, doesn't count toward your inbound denominator. |
What it answers
| Question | How the report answers |
|---|---|
| What's our miss rate? | Missed / Inbound. High = lost revenue. |
| What's our booking conversion? | Booked / Inbound. Industry benchmarks vary; track your own week-over-week. |
| Is the AI Receptionist worth it? | The AI's answered-and-booked rate vs. the office's. |
| Where are we losing leads? | Missed but uncovered. |
Filters
| Filter | What it does |
|---|---|
| Date range | Daily / weekly / monthly. |
| By phone number | If you have multiple inbound lines (marketing campaigns, service lines), filter to see per-number performance. |
| By source | When the platform can attribute the call to a campaign or referrer. |
Drilling in
Tap a call count to see the underlying list — every call in that bucket with caller info, time, and outcome. From there you can listen to recordings or convert to jobs in retrospect.
Common patterns
| Pattern | What it means |
|---|---|
| Missed > 5% | You're probably losing $$$. Either add staff or turn on the AI Receptionist. |
| Spam % > 20% | Talk to support about tightening filters; high spam usually means a leaked number. |
| AI > office on booking conversion | Likely. The AI is consistent; human staff varies. Use this to set expectations. |
What's NOT here
- Per-rep conversion — this report is aggregate. Individual rep conversion lives implicitly on Tech scorecard.
- Marketing-source attribution — limited. The Marketing attribution report ties bookings back to campaigns better.