Tags are short, color-coded labels you can stick on jobs, customers, leads, and calls. They're how you slice the data Run a Call doesn't track natively — VIP, Warranty, Property manager, Insurance claim.

Create a tag

  1. Settings → Tags → + New tag.
  2. Name — keep it 1–3 words.
  3. Color — pick from the palette.
  4. Applies to — choose where this tag is allowed: jobs, customers, leads, calls (or all four).
  5. Save.

Applying tags

MethodHow
On a recordClick the Tags chip → pick from the list.
In bulkMulti-select rows on Jobs/Customers/Leads → Bulk actions → Apply tag.
AutomaticallyAutomation rules can apply tags on events. See Templates and shortcodes for automations.

Filtering by tag

Anywhere there's a filter bar, Tags is one of the filters. Match all requires every tag to be present; Match any needs at least one.

Reporting

Tags can group rows in the Jobs report, Profitability report, and Custom reports. Filter or group-by on Tag to see, e.g., Profit per insurance-claim job.

A few conventions that scale

  • One color family per category — green = revenue/positive, red = risk, blue = status.
  • Don't tag every job — if the tag's on everything, it's noise.
  • Sunset tags you stopped using — delete or hide them.