Before your business can text customers, US phone carriers require you to register who you are and what kind of texts you send. This is called A2P 10DLC registration. You fill in one short form in Run a Call, and we file it with the carriers and set up your texting number for you.
Why it's required
Carriers (Verizon, AT&T, T-Mobile) block or filter business texts from numbers that aren't registered. Registration has two parts, and we handle both from your form:
| Part | What it covers |
|---|---|
| Brand | Your business: legal name, EIN, address. |
| Campaign | The kind of texts you send — appointment confirmations, reminders, on-my-way texts, invoices. |
Before you start
Have these ready — it takes a few minutes:
- Your EIN and your legal business name exactly as it appears on your IRS EIN letter (CP-575), including Inc, LLC or Corp.
- The business address registered with your state.
- Your website address.
- The name, email and phone of someone authorized to register the business.
An owner or admin should complete it.
Start the texting setup
Use whichever entry point you see:
- Settings → Phone → Messaging. If texting isn't on your account yet, you'll see Texting not subscribed and an Add Texting — $39/mo button. The setup then walks you through Payment method, Business details, Authorized contact and Consent & policy.
- Conversations → Messages. Before texting is set up, this page shows Set up Texting for your business. Click Get started to open the same business form on one page.
- Automations. Before texting is set up, the texting section there has a Set up business texting button.
Enter your business details
| Field | Tips |
|---|---|
| Legal business name | Match your CP-575 letter exactly, including Inc, LLC or Corp. If it doesn't match, the carriers reject the registration. |
| EIN | The 9-digit number from the same letter. |
| Business type | Use the entity on your state filing — usually LLC or Private Corporation. S-Corp is a tax election, not a business type. |
| Business website | Your website should mention that customers may receive text messages (for example appointment reminders). Carriers check. |
| Address | The address registered with your state, even if your shop is somewhere else. |
Add the contact person
First name, last name, email and business phone for the person authorized to register the business. If we assign you a new texting number, it's a local number in this phone's area code.
Consent and privacy policy
- How customers opt in — nothing to fill in. Your online booking form already includes the checkbox carriers require, and we register that with the carriers.
- Privacy policy & terms — carriers require links to both. Most shops pick Use our hosted policies (recommended): we publish a privacy policy and SMS terms using your business info (use the preview links to read them). If you already have your own, choose I'll provide my own URLs and paste them.
On the setup wizard you'll also see a short footer snippet you can Copy into your website. It's recommended, not required, and helps carriers approve you.
Submit for review
Click Submit for review.
Tracking approval
After you submit, Conversations → Messages shows your progress until texting is live:
| Step | What's happening | Typical time |
|---|---|---|
| Business Verification | Checking the details you entered. | A few moments |
| Run a Call review | Our team checks your registration before it goes to the carriers. | Same day |
| Brand Registration | Registering your business with the carriers. | 1–2 hours |
| Campaign Approval | Carriers approve the kind of texts you send. This is the slow step. | Up to 10–15 business days |
| Number Activation | Linking your texting number to the approved campaign. | Instant |
| Texting active | You're ready to text. | — |
We email you when texting goes live. You can use the rest of Run a Call normally in the meantime.
Settings → Phone → Messaging also shows a simple status for Brand and Campaign: Not started, Pending, Approved or Failed. That view is read-only.
If the registration is rejected
The progress screen shows Registration issue with what to do next:
- Business name doesn't match IRS records — send us a photo of your IRS EIN letter (CP-575) by replying to our setup email or contacting support, and we'll correct the registration.
- Campaign turned down by the carriers (often a missing texting disclosure on your website) — our team contacts you within the next business day to help fix it.
- Other issues — our team is notified and will email you next steps. When a Retry registration button appears, you can resubmit yourself; it shows how many attempts remain.
To change your registered business details after submitting, contact support — the details can't be edited from Settings.
After approval
Your texting number is live. Your team can text customers from Conversations → Messages, and automatic texts you turn on in Automations start sending.