You can get a new phone number for your account in under two minutes. The number works for inbound calls, outbound calls, SMS, and (if you want) the AI Receptionist.
Open Settings → Phone → Numbers
Click + New number.
Choose the type
| Type | Use | Best for |
|---|---|---|
| Local number | Looks like a local phone number in the area code you pick | Residential shops; customers trust local area codes |
| Toll-free number | Looks like 800/888/877/etc. | Multiple regions or a single national number |
Pick the area code (local only)
Type the area code you want. Run a Call shows you available numbers that match. Pick the one you like.
If your area code is sold out, try a neighboring area code — most customers don't notice the difference.
Confirm the E911 address
Every Run a Call number needs an E911 address — the address 911 dispatches to if someone calls 911 from a device using this number. Enter the shop's physical address (not a PO box). Run a Call validates it against USPS.
The E911 address can be changed any time — but it must always be a valid US street address.
Assign behavior
Decide what the number does:
| Behavior | What it does |
|---|---|
| Ring the office | Goes to your call queue. |
| Answer with the AI Receptionist | See AI Receptionist overview. |
| Forward | Pass the call to another number (a manager's cell, an answering service). |
Enable SMS (optional)
Tick Enable SMS to let customers text this number.
Toll-free SMS requires a one-time toll-free registration that takes 1–2 weeks to approve; local SMS requires A2P 10DLC registration — both happen automatically as part of setup, but they aren't instant.
What numbers cost
Numbers are billed monthly per number — you'll see the price on the picker. Inbound calls and SMS are included up to your plan's volume; overages are metered. See Settings → Phone → Usage for live counts.